In today’s digital landscape, generating leads is a key strategy for unlocking new business products and opportunities. What exactly is lead generation? In general, it’s the process of creating and capturing leads for a business that will ultimately become customers. Lead generation can be initiated in a variety of ways, … Keep Reading
The only absolute in life is change and progress is not possible without change. We all must evolve to grow. That applies to marketing as well. However, even the best companies can get complacent with their marketing strategy and execution. They find their current campaigns are good enough and KPIs … Keep Reading
Co-selling is when two sales teams within a department or two partner companies, join forces to sell a product or service to new or existing customers. By empowering a sales team with resources, warm introductions, and contacts – it helps them close more deals, faster, thus growing revenue for the … Keep Reading
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